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Slack No More, According to GenWorld

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By: TOM BRANNA

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Financial security and employment are top concerns for teens worldwide, according to a GenWorld Teen Study recently conducted in 13 countries by Energy BBDO. Seventy percent of teens polled cite “financial security” and “making their parents proud” as top life expectations, and more than half expect to be rich in their lifetime. Furthermore, 50% expect to own a business. “Teens around the world today are re-defining the good life,” says Chip Walker, executive vice president and director of plan...

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